New Logo, Same Mission

We have rebranded – new logo, new colors, renewed spirit! Let us explain why.

GEAR UP 4 LA consists of Equity Warriors who are dedicated to increasing college access and success for students and their families by providing the resources, guidance, and support needed on their journeys toward college or the career of their dreams.

Like our students, families, and communities, we have undergone tremendous evolution and growth over the last decade, and we believe it’s time for our brand to better reflect the strong college and career readiness culture we have built together.

Our new logo, colors, and tagline – Building Powerful Futures – reflect who we are today, our mission, and our vision for the future.

So, while our visual identity is changing, our commitment to empowering students and families and support their success beyond high school remains the same.

Thank you to our GEAR UP staff, partners, families, students, and community for supporting our efforts – we look forward to Building Powerful Futures together.